Food & Beverage
Growth and go-to-market work spanning a local restaurant, a catering business, an emerging CPG brand, and food supply — six engagements across the range a food or food-service business actually operates in.
Samurai Japanese Restaurant
Japanese Samurai needed more than a visual refresh — it needed a stronger digital presence that could help bring new customers through the door. I led a complete website rebuild, digitized the restaurant's menu, developed new photography and graphics, and extended the brand experience into the restaurant with tabletop promotional materials. The new site increased monthly traffic by 84%, significantly expanding local visibility and customer discovery. I also introduced a text-message marketing strategy designed to create demand during slower periods, giving the restaurant a direct channel to drive incremental visits when they mattered most.
“Turned the restaurant's digital presence into an active customer acquisition channel.”
samuraijapaneserestaurant.com
Mike's Hot Honey
As Mike's Hot Honey expanded its wholesale footprint into more grocery stores, the opportunity was to make its digital channels work harder alongside that growth. With Instacart performance flatlining, I rebuilt the paid commerce strategy around profitability and control — restructuring campaigns, eliminating overreliance on automated targeting, refining keywords, match types and creative based on ROI, and launching new category and display campaigns against complementary products and shopping behaviors. Across Instacart, Amazon and social commerce, I also helped develop a broader multichannel growth engine incorporating paid social and UGC. Over six months, total sales increased 31% while ad spend fell 40%, driving a 120% improvement in ROAS. Social commerce revenue also doubled.
“Built a more efficient multichannel growth engine — scaling sales while spending significantly less.”
mikeshothoney.com
Kioke Reserve
Kioke Reserve was an emerging premium Japanese food brand with a strong product story but limited awareness, retail presence and wholesale infrastructure in the U.S. I helped build the brand's market presence across both consumer and B2B channels — developing an ongoing social content engine using organic, UGC and AI-assisted creative, driving local media outreach and brand-story coverage, and establishing the wholesale channel with promoted listings and targeted specialty-market outreach. I also supported trade show strategy, booth messaging and signage to strengthen buyer credibility and open new retail conversations. The combined effort helped establish a more visible, credible brand presence and contributed to 11 retail placements while creating the foundation for continued wholesale expansion.
“Built the brand presence and wholesale infrastructure needed to turn awareness into retail distribution.”
kiokereserve.com
Mickey's Deli
Mickey's Deli wanted to grow beyond traditional restaurant traffic and build a more consistent corporate catering pipeline. I developed and launched a targeted B2B acquisition strategy focused on reaching decision-makers inside companies that matched the deli's ideal customer profile. The program combined account-based outreach across LinkedIn and email with paid media, campaign-specific messaging, conversion tracking and ongoing optimization — all designed around one objective: generating qualified catering inquiries. Within the first 45 days, the strategy generated 8 corporate catering engagements, creating a new business-development channel with the potential for repeat and higher-value orders.
“Turned corporate catering into a targeted growth channel — generating eight engagements in just 45 days.”
mickeysdeli.com
Florida Crystals
Florida Crystals needed a more deliberate approach to organic visibility in a highly competitive category. I provided strategic direction and oversight across the SEO program, using search and competitor intelligence to identify opportunities for growth. The strategy connected technical and on-page priorities with content development, competitive gap analysis, backlink acquisition and PR opportunities — creating a more coordinated approach to building search visibility and brand authority over time.
“Connected SEO, content, competitive intelligence and digital PR into one organic growth strategy.”
floridacrystals.com
Sunrise Flour Mill
Sunrise Flour Mill had already established a successful Amazon presence and wanted to translate that momentum into Walmart Marketplace without starting from scratch. I took the strategies, merchandising principles and marketplace learnings that were working on Amazon and adapted them for Walmart's ecosystem — building out the new channel, optimizing product presentation and creating the foundation for scalable marketplace growth. The result was an expansion from one major marketplace to two, giving the brand broader digital shelf presence and a new source of customer acquisition beyond Amazon.
“Turned an established Amazon playbook into a scalable second marketplace channel.”
sunriseflourmill.com