Jerry
Gertes
Growth and revenue strategy leader with a track record of shaping market strategy, scaling growth systems, and leading teams and initiatives that turn opportunity into measurable business results.
Built and scaled digital acquisition for a GovTech company serving municipalities, where generating interest was only part of the challenge. Combined SEO, AEO, paid media, account-based marketing, and performance measurement to strengthen lead qualification and connect marketing activity to sales pipeline, contributing to 400% growth in qualified pipeline opportunities across the broader acquisition program.
“Turned digital marketing into a pipeline engine that increased qualified opportunities by 400%.”
Redefined digital acquisition and partnership strategy across SEO, paid media, funnel optimization, and B2B outreach. The work strengthened lead flow, improved revenue predictability, and helped expand relationships with schools and districts.
“Rebuilt the growth system around better acquisition, stronger partnerships, and measurable B2B expansion.”
Built the Raising Critical Thinkers brand, website, and digital marketing funnel from the ground up, creating a dedicated experience for introducing critical-thinking education to schools and families. Supported program visibility across education publications and platforms, including Edutopia, The 74, Education Post, and Teachers Pay Teachers.
“Brought an education program to market through brand development, digital experience, and audience acquisition.”
Designed and taught digital marketing and analytics coursework for approximately seven years, connecting SEO, paid media, ecommerce, and customer acquisition to real-world business applications. Also served on the Professional and Continuing Education marketing advisory board, contributing to conversations around enrollment marketing, acquisition, and digital strategy.
“Spent seven years turning real-world digital strategy into practical skills for the next generation of marketers.”
Led omnichannel commerce activation and built agency-wide frameworks for retail media, reporting, measurement, forecasting, and opportunity sizing. Connected marketplace execution to client revenue goals while helping cross-functional teams operate with greater speed, consistency, and accountability.
“Built the systems that turned marketplace activity into a more measurable, scalable growth engine.”
Founded and developed IntroFlows from the ground up, including the positioning, offer structure, pricing, sales process, client methodology, market-intelligence workflow, and delivery model. Built a differentiated approach centered on identifying real market signals and creating qualified strategic introductions rather than volume-based lead generation.
“Built a business-development model around timing, relevance, and qualified introductions—not more noise.”
Developed and executed growth initiatives across specialty retail, wholesale, Amazon, Faire, trade shows, social, sampling, and buyer development.
“Took a premium niche product from brand-building into real shelves, buyers, and multiple routes to market.”
Supported SEO work for Dexcom, applying search strategy to a large, complex healthcare brand where discoverability, content structure, and organic visibility matter at enterprise scale. The engagement adds direct MedTech experience to a broader background spanning SEO, analytics, acquisition, and digital growth.
“Applied SEO strategy in an enterprise MedTech environment where organic visibility has to work at scale.”
Developed positioning and relevance strategy for a large wealth-management organization, including ideal client situations, wealth-transfer opportunities, COI strategy, market mapping, relationship targets, messaging, and the foundation for strategic introductions. The work translated a broad growth objective into a structured business-development system.
“Turned a broad growth mandate into a focused system for relevance, relationships, and introductions.”
Built positioning, client-situation mapping, COI narratives, market targeting, sales materials, and the framework for qualified introductions. The work was designed to convert a relationship-driven advisory practice into a more intentional and repeatable growth motion without losing the high-touch nature of the firm.
“Built a growth system around the relationships and situations most likely to create high-value advisory opportunities.”
Helped clarify where Brookside was most relevant by defining four priority client situations and translating them into sharper positioning, relationship strategy, client-experience mapping, and sales materials. The work created a clearer bridge from strategic positioning into active business-development execution.
“Made the growth strategy more actionable by defining exactly where the firm should show up and why.”
Strategy.
Leadership.
Execution.
I've spent my career leading growth across ecommerce, SaaS, GovTech, EdTech, MedTech, CPG, professional services, and wealth management. My experience spans go-to-market strategy, omnichannel commerce, digital acquisition, business development, analytics, and organizational leadership—from directing programs across Amazon, Walmart, Target, and DTC to building growth engines that increased qualified pipeline by 400% and B2B partnerships by 34%.
Education has also been a recurring part of my work. Beyond teaching digital marketing and analytics at the University of San Diego and serving on its Professional and Continuing Education advisory board, I've supported the development of paid media and Google Ads curriculum for Wake Forest University education programs.
My work starts with defining where the strongest growth opportunities exist—prioritizing markets, understanding demand, sharpening positioning, and aligning go-to-market investment around the opportunities most likely to create meaningful business impact. From there, I align teams, channels, technology, and operating systems around execution across acquisition, commerce, business development, partnerships, sales enablement, and analytics.
I'm at my best in complex growth environments where the path forward isn't already mapped out—whether leading directly or advising from the outside, bringing clarity to the market, setting direction, aligning teams, and turning strategy into execution.
- Enterprise Growth & Commercial Strategy
- Go-to-Market Leadership
- Revenue Strategy & Growth Planning
- Omnichannel Commerce Leadership
- Market Expansion & Channel Strategy
- Business Development & Strategic Partnerships
- Market Intelligence & Strategic Planning
- Customer Acquisition & Lifecycle Strategy
- Performance Management & Forecasting
- P&L Management & Investment Strategy
- Operating Model & Organizational Design
- Cross-Functional Leadership
- Team Development & Organizational Scaling
- Executive Strategy & Decision Support
- Advisory & Strategic Counsel
- Revenue Organization Alignment
- Digital Transformation
- AI Strategy, Insights & Automation
- Organizational Leadership
- Strategic Planning
- Change & Transformation Leadership
- Resource & Investment Prioritization
Let's talk about what's next.
